You can use hashtag stickers (which can be found in the Instagram Stickers menu when creating a Story) or just hashtag directly in your captions for a chance to be featured in a hashtag story. Hashtagging on Instagram posts is a given, but you should also be using hashtags in your Stories for the chance to be seen by users who follow that specific hashtag. You can still go back and post a comment with your new hashtag keyword lists and watch the likes and followers roll in. Pro tip #2: If you’ve been posting to Instagram for a while and feel you’ve missed out on all these opportunities to build your audience using keyword hashtags, fret not. Some Instagram scheduling tools also let you save caption templates for storing your hashtag groups.ĭoing the work of researching, organizing, and saving the most applicable and popular hashtags upfront will save you a ton of time down the road, increase your engagement, and help add more followers on Instagram. I can easily open my Evernote and copy my standard brand-, product-, and location-specific hashtags to post with each photo. This makes it easy and efficient when I’m on the go to post a new Instagram image optimized for the most relevant keywords. #Toronto #TorontoFashion #TorontoFashionBloggersĪll of these groups of keyword hashtags are stored in a page on Evernote. #bugatchisocks #happysocks #corgisocks #socks #sockswag #socksoftheday #sockgame #sockswagg #socksofinstagram #happysockday #sockwars #funsocks #happysockday #mybrandname #mensfashion #mensaccessories #mensgoods #fashion #mensstyle #instafashion #menswear Finally, I also created a list of popular local specific hashtags that relate to my brand. I came up with 15–20 popular hashtags for each category of products I sell, as well as a base of 5-10 popular tags that describe my brand and product offering. For every product and product category in my stores, I’ve researched the most popular related Instagram hashtags. Pro tip #1: Here’s a trick I use for my ecommerce businesses. You can also steal hashtag ideas from competitors or similar accounts that have the kind of following you aspire to, but ultimately you want to create your own groups of hashtags that relate to your specific account. Additionally, the popular words will change over time, so make sure you revisit your hashtag keywords every few months so you're using the best possible terms. Keep in mind that Instagram allows for a maximum of 30 hashtags per post. You’ll want to go through this exercise trying different keywords that describe your brand and products, building out your hashtag keyword list as you go. You can also find more related hashtags and their popularity if you search for any of your target keywords directly in the Instagram app.
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To find relevant hashtags, you’ll want to use a free online tool like IconoSquare or Webstagram to start.īelow, I used Webstagram to find relevant, related, and popular hashtags for my men’s accessory business by searching for key hashtags closely related to my brand.Īs an example, searching the hashtag #MensFashion, I was able to pull the following list of additional keyword hashtags along with the number of times they have been used (i.e., their popularity). This means doing the appropriate research to make sure you’re using hashtags that not only describe your brand but are also being searched for on Instagram. If you want to tag your photos properly, you’ll need to find and use the most relevant hashtags. However, they won’t lead to increased long-term engagement, new interested followers, or, most importantly, sales. Popular tags like the ones listed above will likely net you additional engagement and likes. Using hashtags is one thing, using the right tags is completely different. If you looked at this list and said, “But none of those apply to my products or brand,” you’re likely correct.
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If you use popular Instagram hashtags within your photos, you’re much more likely to reach new users and be discovered.Īt the time of writing, these were the top 20 hashtags on Instagram for how to get more followers on Instagram free: So which hashtags should you use? Just like with Twitter and other social sites, users on Instagram choose certain hashtags over others. Hashtagging makes it easy for people searching for specific terms to find your photos. Posting new, interesting, and engaging photos will satisfy the first requirement, but to begin growing you’ll find hashtagging your photos extremely important. Your goal is to engage your current audience on a regular basis while you also add more followers on Instagram. Find out what images work best and how to work with the right Instagram influencers for your brand. Gretta van Riel shares her proven framework for growing successful product-based businesses on Instagram. Shopify Academy Course: Instagram Marketing
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